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The ultimate guide to purchasing your very first diamond!

What makes a diamond?

Diamonds come from the Earth.

A natural diamond’s creation began around 100 miles below the Earth’s surface. Each natural diamond is made of pure carbon, compressed by Earth’s pressure over time, and is the hardest natural substance to exist.

Today, there are many laboratory-grown and synthetic diamonds on the market. These are also made of carbon, but without the Earthly origins of real diamonds, they lack the unique qualities infused by nature.

Diamonds are the oldest thing you’ll ever touch.

The first diamond was discovered in an Indian cave nearly 4,000 years ago. But the diamond journey? That began billions of years before. The stones you see in diamond jewelry today began forming from one to three billion years ago, making a natural diamond the oldest thing you’ll ever touch.


A natural diamond’s markings and inclusions are symbols of their age, and can be considered small time capsules that tell stories of the Earth’s formation.


Diamonds are extremely rare.

The Earth no longer makes real diamonds, making them a finite natural resource. Diamond recovery peaked in 2005 and there have been no significant diamond discoveries in about 30 years.


Now, there are so few 1 carat diamonds being recovered each year, the total number would fill only one exercise ball. As these diamonds grow rarer each day, they become increasingly more valuable.


To keep up with the demand while resources diminish, scientists have started creating many replicas — from lab grown diamonds to simulated diamonds made of glass. However, even when a laboratory-grown diamond has the same chemical makeup as a natural diamond, their mass-produced origins are easily detected and prevent them from maintaining any real value.

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